Willow Creek Nursing and Rehabilitation Center
Nursing home in Goldsboro, North Carolina, CMS certification number 345113
2401 Wayne Memorial Drive, Goldsboro, NC 27534 · Wayne County
- CMS overall rating
- 2 of 5 stars
- Certified beds
- 200
- Certified for
- Medicare and Medicaid
- Last standard inspection
- March 19, 2026
- Deficiencies at that inspection
- 9
- Fines in 3 years
- $15,696 (3)
Does Willow Creek Nursing and Rehabilitation Center take Medicare and Medicaid?
Yes to both. Willow Creek Nursing and Rehabilitation Center is certified for Medicare and Medicaid. Medicare can pay for a short skilled stay after a qualifying hospital stay; Medicaid can pay for long-term care once you qualify.
Certification isn't a promise of an open bed. Ask how many Medicaid beds it has free and whether it keeps residents who move from Medicare to Medicaid. Our guide explains what Medicare pays for.
CMS star ratings
CMS rates every certified nursing home from 1 to 5 stars. The overall rating starts from health inspections, then moves up or down for staffing and quality. These come from the CMS Provider Information, October 2026 release.
| Measure | CMS stars |
|---|---|
| Overall | 2 of 5 |
| Health inspections | 2 of 5 |
| Staffing | 2 of 5 |
| Quality of resident care | 4 of 5 |
| Long-stay quality | 3 of 5 |
| Short-stay quality | 4 of 5 |
Nurse staffing hours and turnover
These are the hours Willow Creek Nursing and Rehabilitation Center reported to CMS, split across residents and days. More hours per resident usually means more hands at the bedside.
- Total nurse hours per resident per day
- 3.78
- Registered nurse hours
- 0.51
- Licensed practical nurse hours
- 1.20
- Nurse aide hours
- 2.07
- Weekend total hours
- 3.48
- Nursing staff turnover
- 63.2%
- Registered nurse turnover
- 46.4%
- Administrators who left
- 2
Health inspections and complaints
Inspectors last made a standard visit on March 19, 2026 and cited 9 deficiencies, plus 7 from complaint visits.
The visit before, on December 6, 2024, found 7.
Read every citation on the CMS Care Compare page.
Fines and payment denials
CMS fined Willow Creek Nursing and Rehabilitation Center 3 times in the past 3 years, for $15,696 in total.
Beds and residents
On an average day 157.1 residents live here, about 79% of its 200 certified beds.
- Certified beds
- 200
- Average residents per day
- 157.1
- Certified since
- June 1, 1974
- Resident or family council
- Resident
Who owns Willow Creek Nursing and Rehabilitation Center
- Legal business name
- Birch LTC Group, LLC
- Ownership type
- For profit - Limited Liability company
- Chain
- 37 homes nationally under Principle Long Term Care, 2.9-star chain average
Other nursing homes near Willow Creek Nursing and Rehabilitation Center
- Goldsboro Rehabilitation and Healthcare Center1700 Wayne Memorial Drive, Goldsboro 27534
- O'Berry Neuro-Medical Treatment Center400 Old Smithfield Road, Goldsboro 27533
- Mount Olive Center228 Smith Chapel Road, Mount Olive 28365
- Greendale Forest Nursing and Rehabilitation Center1304 SE Second Street, Snow Hill 28580
- NC State Veterans Home-Kinston2150 Hull Road, Kinston 28504
Who inspects nursing homes in North Carolina
North Carolina's state survey agency licenses nursing homes and carries out the federal inspections for CMS. A home must keep its state licence and meet the federal rules to take Medicare or Medicaid.
Compare all nursing homes in North Carolina, or see how assisted living and nursing homes differ.
Is this your facility?
If you run Willow Creek Nursing and Rehabilitation Center, email contact@assistedlivingaccess.com from your work address. We can add your own rates, photos and contact details next to the state record, or take the listing down.
Questions about Willow Creek Nursing and Rehabilitation Center
What is the CMS star rating of Willow Creek Nursing and Rehabilitation Center?
2 out of 5 stars overall.
Does Willow Creek Nursing and Rehabilitation Center accept Medicaid?
Yes, it is Medicaid certified.
What did inspectors find at Willow Creek Nursing and Rehabilitation Center?
9 cited at the last standard visit.
Who owns Willow Creek Nursing and Rehabilitation Center?
Birch LTC Group, LLC, for profit - limited liability company.
From the federal record: CMS Care Compare and the CMS Provider Information dataset, October 2026 release.