Shore Pointe Care Center
Nursing home in Eatontown, New Jersey, CMS certification number 315177
139 Grant Ave, Eatontown, NJ 07724 · Monmouth County
- CMS overall rating
- 3 of 5 stars
- Certified beds
- 178
- Certified for
- Medicare and Medicaid
- Last standard inspection
- June 4, 2026
- Deficiencies at that inspection
- 6
- Fines in 3 years
- $135,795 (2)
Does Shore Pointe Care Center take Medicare and Medicaid?
Yes to both. Shore Pointe Care Center is certified for Medicare and Medicaid. Medicare can pay for a short skilled stay after a qualifying hospital stay; Medicaid can pay for long-term care once you qualify.
Certification isn't a promise of an open bed. Ask how many Medicaid beds it has free and whether it keeps residents who move from Medicare to Medicaid. Our guide explains what Medicare pays for.
CMS star ratings
CMS rates every certified nursing home from 1 to 5 stars. The overall rating starts from health inspections, then moves up or down for staffing and quality. These come from the CMS Provider Information, October 2026 release.
| Measure | CMS stars |
|---|---|
| Overall | 3 of 5 |
| Health inspections | 2 of 5 |
| Staffing | 5 of 5 |
| Quality of resident care | 4 of 5 |
| Long-stay quality | 5 of 5 |
| Short-stay quality | 3 of 5 |
Nurse staffing hours and turnover
These are the hours Shore Pointe Care Center reported to CMS, split across residents and days. More hours per resident usually means more hands at the bedside.
- Total nurse hours per resident per day
- 3.50
- Registered nurse hours
- 0.78
- Licensed practical nurse hours
- 0.55
- Nurse aide hours
- 2.17
- Weekend total hours
- 3.10
- Nursing staff turnover
- 33%
- Registered nurse turnover
- 32%
- Administrators who left
- 0
Health inspections and complaints
Inspectors last made a standard visit on June 4, 2026 and cited 6 deficiencies, plus 1 from complaint visits.
The visit before, on January 9, 2025, found 8.
Read every citation on the CMS Care Compare page.
Fines and payment denials
CMS fined Shore Pointe Care Center 2 times in the past 3 years, for $135,795 in total.
Beds and residents
On an average day 144.7 residents live here, about 81% of its 178 certified beds.
- Certified beds
- 178
- Average residents per day
- 144.7
- Certified since
- January 1, 1981
- Resident or family council
- Resident
Who owns Shore Pointe Care Center
- Legal business name
- Gateway Care Center, LLC
- Ownership type
- For profit - Individual
- Chain
- 16 homes nationally under The Rosenberg Family, 2.9-star chain average
Other nursing homes near Shore Pointe Care Center
- Jersey Shore Center3 Industrial Way East, Eatontown 07724
- Redbank Center for Rehabilitation and Healing100 Chapin Avenue, Red Bank 07701
- Complete Care at Shrewsbury LLC89 Avenue At The Common, Shrewsbury 07702
- Complete Care at Monmouth, LLC229 Bath Avenue, Long Branch 07740
- The Atrium at Navesink Harbor40 Riverside Avenue, Red Bank 07701
Who inspects nursing homes in New Jersey
New Jersey's state survey agency licenses nursing homes and carries out the federal inspections for CMS. A home must keep its state licence and meet the federal rules to take Medicare or Medicaid.
Compare all nursing homes in New Jersey, or see how assisted living and nursing homes differ.
Is this your facility?
If you run Shore Pointe Care Center, email contact@assistedlivingaccess.com from your work address. We can add your own rates, photos and contact details next to the state record, or take the listing down.
Questions about Shore Pointe Care Center
What is the CMS star rating of Shore Pointe Care Center?
3 out of 5 stars overall.
Does Shore Pointe Care Center accept Medicaid?
Yes, it is Medicaid certified.
What did inspectors find at Shore Pointe Care Center?
6 cited at the last standard visit.
Who owns Shore Pointe Care Center?
Gateway Care Center, LLC, for profit - individual.
From the federal record: CMS Care Compare and the CMS Provider Information dataset, October 2026 release.