New Era
Assisted living facility (ALF) in Lakeland, Florida, licence 10535
815 W Daughtery Rd, Lakeland, FL 33809 · Polk County
- Licence
- 10535, in litigation
- Licensed beds
- 60
- Medicaid waiver list
- No
- Specialty licences
- LNS, LMH
- Deficiencies cited
- 34 (3 Class I or II)
- Fines
- $26,500
Does New Era accept Medicaid?
New Era isn't on AHCA's Medicaid waiver list. It does tell the state it accepts Medicaid as a form of payment, which can mean another Medicaid service such as Assistive Care Services. Ask which Medicaid program it bills before you count on it.
It also has Optional State Supplement beds. OSS is a Florida cash payment that helps residents with a low income pay an ALF's rent.
See every Florida ALF on the waiver list, or read how the Medicaid waiver for assisted living works.
Monthly cost at New Era
AHCA doesn't collect prices, so the state record has no rate for New Era. The CareScout Cost of Care Survey 2025 puts the Florida median at $5,610 a month for a private one-bedroom unit, against $6,200 for the US.
Ask for the written rates: what the base fee covers, what each level of care adds and how much notice you get before a rise. Our guide to the cost of assisted living in Florida covers the ways to pay.
Licence and the care it may give
| Licence detail | From the AHCA record |
|---|---|
| Licence number | 10535 |
| AHCA file number | 11966320 |
| Type | Assisted Living Facility |
| Status | In litigation |
| Ownership | For-Profit |
| First licensed | January 18, 2022 |
| Current licence | March 10, 2026 to January 17, 2026 |
AHCA shows the licence as in litigation. Ask the facility why, and check the AHCA profile before you sign.
On top of the standard ALF licence, New Era holds 2 specialty licences:
- Limited Nursing Services (LNS) lets licensed nurses give a set list of nursing tasks inside the home.
- Limited Mental Health (LMH) is for homes that take three or more residents living with a mental illness who receive state support.
State inspections, complaints and fines
Florida inspectors cited New Era for 34 deficiencies on the AHCA comparison record. Class I is the most serious, a risk of death or serious harm; Class IV is the least.
| Class | Cited |
|---|---|
| Class I (most serious) | 1 |
| Class II | 2 |
| Class III | 29 |
| Not classed | 2 |
The record also lists 10 complaints to AHCA and 8 sanctions with $26,500 in fines.
| Action | Started | Fine | Outcome |
|---|---|---|---|
| Fine | April 15, 2026 | $5,500 | - |
| Fine | April 3, 2026 | $1,500 | - |
| Fine | January 29, 2026 | $500 | - |
| Fine | October 31, 2025 | $500 | - |
| Fine | June 30, 2025 | $15,000 | - |
| Fine | March 14, 2023 | $2,000 | - |
Beds and rooms
With 60 licensed beds, New Era is about the size of the typical ALF in Lakeland, where the median is 64.
- Licensed beds
- 60
- Private beds
- 10
- OSS beds
- 50
- Private rooms
- 4
- Shared rooms
- 28
Services New Era reports to the state
New Era reported these to AHCA. The state doesn't check them, so ask to see each one in person.
- Special programs
- Other
- Activities
- Arts and Crafts, Dancing, Exercise Classes, Games/Cards, Gardening, Music Programs, Other, Shopping, Social Events/Outings, Theater and Movies
- Languages spoken
- English, Spanish
- Payment accepted
- Medicaid, Other, VA
- Bed hold policy
- Yes
Who owns and runs New Era
- Licensee
- New Era Business LLC
- Administrator
- Lorraine Cocker
- Changes of ownership
- 2
Other assisted living near New Era
- The Villa at Carpenters1001 Carpenters Way, Lakeland 33809
- Savannah Villages of Lakeland6550 N Scrum Loop Road, Lakeland 33809
- Lake Gibson Village771 Carpenters Way, Lakeland 33809
- Grace Manor Suites LLC4620 N Socrum Loop, Lakeland 33809
- Maravida Lakeland MGT LLC605 Carpenters Way, Lakeland 33809
See also all assisted living in Lakeland, memory care in Lakeland and nursing homes in Lakeland.
Florida rules that apply here
AHCA licenses and inspects every assisted living facility in Florida under Chapter 429 of the Florida Statutes and rule chapter 59A-36. Those rules set who a home may admit, the staff training it needs, how it helps with medication and the 45 days' notice it must give before a discharge.
Our plain guide to Florida assisted living regulations walks through each one, and how to complain to AHCA if something goes wrong.
Is this your facility?
If you run New Era, email contact@assistedlivingaccess.com from your work address. We can add your own rates, photos and contact details next to the state record, or take the listing down.
Questions about New Era
Does New Era accept Medicaid?
It reports Medicaid as a payment form but isn't on the waiver list.
How many residents is New Era licensed for?
60 residents, its licensed bed count.
What did Florida inspectors find at New Era?
34 cited, 1 Class I and 2 Class II.
Who owns New Era?
The licensee is New Era Business LLC.
From the state record: Florida AHCA FloridaHealthFinder facility profile and the AHCA assisted living facility comparison.